Multichannel outreach means reaching the same lead on more than one channel, usually LinkedIn and email. It works because some people reply on LinkedIn and others on email. A short, personal email after a LinkedIn touch gives you a second chance at a reply without being pushy.
The best outbound teams do not pick LinkedIn or email. They use both. Here is how to do it without doubling your work.
Why multichannel works
Some prospects live in their LinkedIn inbox. Others only check email. A well timed email after a LinkedIn touch, or the other way around, raises your odds of a reply. Both messages need to be personal and match in tone.
A simple multichannel play
- Connect on LinkedIn with a personal note.
- Once they accept, start your LinkedIn follow-up sequence.
- At the same time, send a short, personal cold email that points to the same value. Do not copy your LinkedIn message word for word.
- Send any reply, on either channel, to your CRM for fast follow-up.
Writing the cold email
A good cold email has a subject under 60 characters, an opener tied to the lead, one clear ask, and no filler. The body should stand on its own. Assume they never saw your LinkedIn message.
Do it for every lead with AI
On the HeyReplyAI Pro plan, the AI writes a cold email with a subject and body for each lead next to their LinkedIn sequence. Export them as {email_subject} and {email_body} for your email tool, or send replied and hot leads to GoHighLevel for follow-up. One workflow, two channels, all personal.
Write your whole HeyReach sequence with AI
HeyReplyAI writes a personal connection note, every follow-up, and an optional cold email for each lead. Then it sends them into HeyReach as custom variables. Start free with 25 leads.
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